Retainer Tracker
How gross margin is calculated
Gross margin is gross profit as a percentage of the monthly retainer fee.
Formula
Gross margin = gross profit ÷ monthly retainer fee × 100
Example
Gross profit: $1,800. Monthly fee: $3,000.
Gross margin = 1,800 ÷ 3,000 × 100 = 60%.
What's a healthy margin?
Retainer Tracker treats 35% or higher as On Track and below 15% as Losing Money.
Adjust your hourly cost and fee to keep margins where you need them.
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